AIM NA Cannabis Webinar Series
Efficiency, Accuracy, & Scalability: AIDC in the Cannabis Industry
In order to meet evolving global labeling and traceability regulations and increasing consumer demand, the cannabis industry requires the accuracy and efficiency that the AIDC industry has provided to industries like pharma, aerospace, retail and logistics for decades. In this panel discussion, industry experts will outline the challenges faced by the cannabis industry, and discuss how Auto ID technology can help it meet these challenges and gain new agility.

About the Speakers

			Elizabeth Sinclair, Director of Marketing, ?BarTender® by Seagull Scientific \| Elizabeth Sinclair is the director of marketing for BarTender® software, chairs the AIM Cannabis work group, and was the start up chair for AIM's Track and Trace committee. She works with users and partners to enable consumer confidence, supply chain efficiencies and regulatory compliance through deployment of AIDC. Prior to Seagull Scientific, Sinclair managed marketing communications for global chemical distributor Univar, supporting business units in the regulated industries. She attended the University of Washington, and holds a certificate in strategic marketing management from the school's Foster School of Business.

			David Cushman, Sr. Director of Quality Management and Standards, Digimarc \| David is Sr. Director of Quality Management and Standards for Digimarc, with over 20 years of experience in digital watermarking technology development and productization and 33 years in software development and commercialization. He developed the first quality assessment methods for digital watermarking as applied to print media focusing on document security at Digimarc, and continued expansion to develop best practices for watermarking technology applied to commercial print and packaging starting in 2014 with the launch of Digimarc Barcode.

			David Eagleson, Founder/CEO, Outlaw Technology \| Dave has over 25 years of solution management experience in enterprise software and automatic identification systems. As a recognized expert in the area of RFID-based supply chain tracking systems, his expertise is frequently sought to solve tracking issues for major projects both nationally and internationally. Dave started his career in tracking automation as an executive team member at Matrics, a leading pioneer in RFID technology. While there, he was responsible for securing critical sales contracts and is credited with closing the largest passive RFID deployment in retail history – with Walmart. His success in deploying data automation systems for numerous other Fortune 100 customers – including J&J, P&G, Abercrombie, and Abbott Labs – directly resulted in Matrics sale to Symbol (now Zebra). From there, Dave assumed the role of SVP and then Chairman of RFID Global, which he led to become an industry leader in the creation of RFID-based solutions, counting groups such as Boeing, NASA, DOD among its customers. In 2019, Dave recognized how the lack of automated systems within the cannabis industry was stifling scalability and sustainability and founded Outlaw Technology. Drawing upon his years of experience creating enterprise solutions for Fortune 100 firms and input from cannabis industry pioneers, he has guided the creation of supply chain visibility solutions tailored specifically for cannabis. Outlaw’s plug and play systems automate data capture from Seed-to-Sale in support of compliance/reporting requirements, reducing labor and waste while increasing efficiency and accuracy. Customers are reducing harvest times by 50 to 75% and other processes that previously took hours now only take minutes. As the industry leader in cannabis data collection, Outlaw automates data capture from Seed-to-Sale, thereby streamlining efficiencies, enabling scalability, and increasing sustainability within this rapidly growing market.

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Webinar - Efficiency, Accuracy, & Scalability: AIDC in the Cannabis Industry