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Back	Scandit, Inc. - Shopkick App Scandit, Inc. - Shopkick Application 2014 AIM 2014 AIDC (Non RFID) Case Study Competition Participant The Business and Technical Challenge Leverage the Smartphone to Enhance the Brick and Mortar Retail Experience The founding team at shopkick believes that mobile has become the most important marketing medium for brick and mortar retailers. The smartphone provides a new and necessary opportunity for retailers to add rewarding, interactive experiences to their stores. The role of stores has changed due to online and mobile shopping, and in this new ecosystem, brick and mortar retailers have to embrace mobile technology as a means of remaining relevant. The team at shopkick sought to help retailers personalize the shopping experience, to create additional incentives to shop in-store and to make shopping in the physical world wonderful again. The goal was to build an app that would reward shoppers for the shopping they already do. The app would also serve to create a communication channel between consumers and brands, which was traditionally impossible. Another unique aspect of the shopkick app would be the ability to bridge a consumer’s shopping experience from "couch to store,” educating shoppers on products prior to their shopping and then incenting them to interact with those products in-store. The Solution In-Store Product Interaction through Camera-Based Barcode Scanning The addition of a camera-based barcode scanner ensured that shopkick could verify when a consumer actually engaged with a product in-store. This information is incredibly valuable to both brands and retailers - they are now able to recognize that someone has picked up their product and has it in hand. By using the mobile channel and Scandit’s technology, shopkick was able to connect the consumer to the brand’s messaging and close the loop with engagement at physical retail. The dialogue with the consumer begins at home on the phone and continues through their shopping trip all the way to the shelf.
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